Washington, DC · Charleston, SC
Harness ambition.
Shape the future.
Strategic brands, cohesive design, precise aesthetics — for science, art, and culture.
Workhorse is an interdisciplinary design and brand consultancy for science, art, and culture with offices in Washington, DC and Charleston, SC.
Selected Work
Shaping the Future,
One Visionary Brand at a Time
Brand Identity
DC/DOX Film Festival
A new standard crafted through decisive design and deep expertise.
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Exhibition Design
MLK Memorial Library
A permanent exhibition at the Martin Luther King Jr. Memorial Library.
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Brand Identity
Investigative Film Festival
Establishing an identity for an emergent and pertinent film festival.
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Brand & Web
Faison
Class, character, and charm for a DC real estate powerhouse.
View Case StudyOur Philosophy
Your brand is not a facade, it’s the foundation.
We don’t chase trends. We build systems — visual languages that hold up under pressure, that flex across media, that make your audience feel something before they read a word.
Strategy First
Every project starts with understanding — your audience, your market, your ambition. Design without strategy is decoration.
Design-Led
We believe in the power of design to transform businesses. Every decision is filtered through craft, clarity, and intention.
Culture Forward
The best brands don't just reflect culture — they shape it. We build identities that resonate beyond the screen.
What We Do
Building systems
that scale your impact
Brand & Identity Design
Foundational brand systems — logos, typography, color, voice — built to scale across every touchpoint and medium.
Branded Environments
Environmental graphics, wayfinding, and placemaking that transform physical spaces into brand experiences.
Exhibition Design
Permanent and temporary exhibitions that tell stories through space, material, and interaction.
Web & Digital
Websites, platforms, and digital products designed with the same rigor as the brands behind them.
Events & Experiences
Brand activations, festival identities, and event collateral that create memorable cultural moments.
Print & Publication
Books, packaging, campaign collateral, and editorial design — tactile brand expressions that endure.
Years in practice
Brand systems built
Founder-led
Curiosity
Let’s Build
“Brand Sprints” might just be a fancy term, but if it means we deliver fast, impactful results on time, then we’re ready to run.
- Response time
- Within 24 hours
- Approach
- Strategy-first, always
- Engagements
- Sprints & retainers