Brand Identity
DC/DOX Film Festival
A new standard crafted through decisive design + deep expertise.
DC/DOX sets out to prove that film festivals still matter. When documentary mainstay AFI Silverdocs decided to exit DC, festival alumnus Sky Sitney and Jamie Shor took over — and needed a brand to match their ambition.
Services
- Brand Identity
- Design System
- Web Design
- Print & Collateral
Year
2023
Brand System
A systematized identity built for consistency and scale.
Color Palette
Defining the palette
Festival Black
#1a1a1a
Primary
DC/DOX Red
#e63946
Accent
Warm White
#f1faee
Background
Slate
#457b9d
Secondary
Deep Navy
#1d3557
Neutral
Typography
Type system
Obviously
Typeface
Obviously
Role
Display
Weights
400–700
Usage
Used for all headlines, posters, and festival signage
Neue Haas Grotesk
Typeface
Neue Haas Grotesk
Role
Body
Weights
400–500
Usage
Long-form copy, captions, and digital interfaces
Obviously Wide
Typeface
Obviously Wide
Role
Accent
Weights
700
Usage
Laurels, badges, and campaign lockups
Logo System
Mark & lockups
Primary Badge
Use on dark backgrounds
Horizontal Lockup
Use on dark backgrounds, digital headers
Laurel Lockups
Festival selections and awards
Brand Voice
How it speaks
Speak with the confidence of a festival that belongs here.
Documentary is not niche — position it as essential culture.
Be warm to newcomers, credible to industry insiders.
“DC/DOX proves that film festivals still matter — not as nostalgic holdovers, but as the front line of storytelling.”
Foundational brand identity and design system
An influential, classic, and long-lasting brand identity
