Brand & Web
Faison
Class, Character, and Charm.
Faison is a longtime real estate powerhouse in the nation's capital. In late 2019, we helped rebrand their company and create a dynamic website that reflects their deep roots in the DC market.
Services
- Brand Identity
- Web Design
- Print & Collateral
- Photography Direction
Year
2021
Brand System
A systematized identity built for consistency and scale.
Color Palette
Defining the palette
Faison Navy
#0a1628
Primary
Brass
#c9a96e
Accent
Ivory
#f5f0e8
Background
Charcoal
#2d2d2d
Neutral
Stone
#8c8577
Secondary
Typography
Type system
Canela
Typeface
Canela
Role
Display
Weights
300–500
Usage
Headlines, property names, and hero copy
Founders Grotesk
Typeface
Founders Grotesk
Role
Body
Weights
400–500
Usage
Body text, navigation, and interface elements
Logo System
Mark & lockups
Primary Wordmark
Full-color on light backgrounds
Business Card Application
Brass foil on navy stock
Folder & Collateral System
Print collateral suite
Brand Voice
How it speaks
Speak with quiet authority — never shout, never sell.
Honor the history of DC neighborhoods without being nostalgic.
Let the properties and people speak for themselves.
“Faison doesn't follow trends. We shape neighborhoods — with patience, craft, and a century of knowing this city.”
Paving their own lane
