Brand Identity
Grubb's Pharmacy
Revitalizing the Grubb's Pharmacy brand.
When it comes to a neighborhood-focused family-owned compounding pharmacy, there weren't a lot of comparisons. Because faceless big-box chains have replaced most independents, we had to carve a unique path.
Services
- Brand Identity
- Brand Guidelines
- Signage
- Print & Collateral
Year
2021
Brand System
A systematized identity built for consistency and scale.
Color Palette
Defining the palette
Pharmacy Green
#2d5f3e
Primary
Mortar Cream
#f4eed5
Background
Rx Red
#c0392b
Accent
Ink
#1a1a1a
Neutral
Apothecary Gold
#b8963e
Secondary
Typography
Type system
Recoleta
Typeface
Recoleta
Role
Display
Weights
400–700
Usage
Signage, headlines, and brand lockups
Sofia Pro
Typeface
Sofia Pro
Role
Body
Weights
400–600
Usage
Labels, guidelines copy, and digital
Recoleta Alt
Typeface
Recoleta Alt
Role
Accent
Weights
700
Usage
Monograms and decorative initials
Logo System
Mark & lockups
Primary Lockup
Full brandmark with tagline
Secondary Mark
Simplified version for small applications
Signage Application
Exterior blade sign and awning
Brand Voice
How it speaks
We're the pharmacy that knows your name — write like it.
Celebrate 100+ years without sounding like a museum.
Health is personal. So is our tone.
“Grubb's has been part of Capitol Hill since 1867. We compound prescriptions, stock the essentials, and still remember what your grandmother used to order.”
